After exactly 5 years and 1 day on the inside of Amazon and Google learning the secrets to scaling a beauty brand profitably… I left.
I decided to trade in 12 hour days (spread thiner than the last bit of peanut butter before you buy another jar) across a huge client roster to focus on a select handful of folks in the beauty category. Now I can finally choose to work with only a select handful of people who sell high quality 5-star review worthy products to continue to grow their brands.
Instead of performative tasks and office politics that corporate life requires like spending hours in weekly business review meetings, writing 6-page documents to get the next promotion, training new reps for the job and flying around to offices speaking at sales kick off meetings I can focus on hands-on-keyboard tasks that drive profitable growth.
My new agency, ASIN Authority, doesn't have access to view every single Seller Central and Google Ads account in existence anymore (with great power comes great responsibility) but I still have many friends that can help escalate things like catalog changes, 8556 errors, ad disapproval etc.
I used to tell my clients "I don't have a crystal ball". This is still true and why I am charging the low low price of $0.00. Unless, we achieve the agreed performance metrics together.
Instead of stressing over growing your brand, let me handle growth and sip Mai Tais while you watch your Bank of America account balance increase.
A lot of folks have had terrible experiences in the past with their big tech reps, agencies, and consultants.
Does your agency charge you an arm and a leg? Have your ecom sales stalled or become less profitable? Are vendors unreliable at best? Wouldn’t it be nice to never deal with another Seller Help ticket?
Customer obsession is still in my DNA.
I am able to maintain white glove, concierge style service because I am only taking on 5 clients.
Whether you want comprehensive done for you support OR want to start small by leveraging horizontal Demand Gen static image ad campaigns to drive low cost traffic to your new funnel.
Each of these 5 clients will have direct access to my personal cell number. If you are curious, I invite you to scroll down and reply with your availability to jump on a call or send me an email.
Let’s talk about getting you more customers, profitably.
I spent 5 years working in big tech...
Past Results
- Launched 300+ new to Amazon brands, including yours :)
- Generated a few $100M+ in revenue
- Achieved the #1 New Release tag in multiple categories
- Worked with a Fortune 500, and many celebrity brands
- Coordinated 7 different Amazon homepage placements
- Worked with the #1, #3, and #5 new best selling products
How will I do it?
- Media buying strategy
- Seller Central Management
- Amazon, Meta and Google Ads
- Thousands of creatives
- Hundreds of shopify landing page build outs
- Sales copy writing and email marketing
- Negotiating influencer partnerships
Why trust me?
Parker Amazon Rule #1: Amazon customer reviews are forever
"There's really no way to express Parker's dedication to our brand in this short blurb. From the moment we started working together, he was attentive to all our questions and found solutions for any and all hurdles that we came across. More so, he always has the best attitude and is so patient with us. He always shows a bias for action and puts our brand first. He is constantly sending us different promotional programs and introducing us to other amazon team members such as the BBA program and PR teams that can further help us succeed. Michael Strahan and the whole team are so happy to have Parker as a partner in launching on Amazon."
"Parker's expertise in navigating Amazon's diverse marketing vehicles has been instrumental in our business growth. With unwavering dedication, he has not only educated us on these vehicles but also held our hands throughout the process, ensuring our complete satisfaction. His ability to seamlessly guide us through the often complex and overwhelming world of Amazon logistics has been nothing short of remarkable. Parker's masterful problem-solving skills have saved us significant amounts of money, successfully resolving frustrating issues that previously hindered our progress."
"Parker helped to make our onboarding into Premium Beauty seamless, guiding us through Amazon's complexities with expertise and responsiveness. He provided key insights into growth opportunities, exclusive launch programs, and platform optimizations. Notably, he helped to liaison a highly visible PR launch, working with the Amazon PR team and our brand lead to execute a 24-hour category takeover. His strategic support and hands-on approach made working with him a pleasure, and we highly recommend him for onboarding any brand into Premium Beauty."
Free Google Ads Funnel Strategy
How to use Demand Gen static image ads to get cheaper cart checkouts. Before we get on a call. I included a simple hack to drive low cost traffic that converts - feel free to steal one of my strategies :)
